Building your public presence is an incredible tool when looking for work or seeking career opportunities. It is not only important for freelancers and entrepreneurs, but also for young professionals and job seekers who must understand the process of presenting themselves as a marketable brand. We had an interesting and rich in content debate with our guest speakers:
Personal branding is attracting luck to your life and business. It is composed of a person and something else, that is a sort of promise to yourself or a set of expectations. However, there are different approaches to achieving the same objectives when creating a personal brand. But which one is the best? Doing things organically without strategies or planning everything in advance? Flexible way of work on one hand or certainty and strict planning on the other? Either way, always stay authentic and passionate about what you do.
We believe there is no single-handed approach to creating a personal brand whether there are strategies involved or intuition is used. Some people do their work completely intuitively or organically, but as we “read books”, we try different theories and improve ourselves. We look for the ones that suit us the most. As we do that it means that we think about what we are doing, about who we are and about what our weaknesses and strengths are. Later, if the evidence supports our strategies, we just jump and listen to our intuition. But first, we think! Below there are a few useful tips for applying authenticity to building your personal brand:
You can watch the whole discussion below: