Lazar Džamić is an Associate Professor at Business School Lausanne, lecturer in Master in Promotional Communications at Goldsmiths University in London, lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK), and runs the marketing module for the PwC Mini MBA Academy in CEE. He is a former Head of Brand Planning in Google’s creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. Lazar is a much sought-after trainer for digital marketing transformation in the region, working with some of the biggest local and regional clients. such as Triglav, Atlantic Group, Mercator, Bambi, Delta Holding, L’Oreal, UNICEF, Telenor, Adidas, Erste Bank and others. He was a creative industries consultant for The European Bank for Development and Reconstruction (EBRD) and also an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling. His latest educational book, ‘The Definitive Guide to Strategic Content Marketing’ was published by Kogan Page in July 2018.
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