Leverage Big Data - Your Company's Biggest Asset
Competitive Intelligence is always a key input to support decision-making. How to develop a masterplan on deal with the current and foreseen future adversity? Participants will gain the knowledge to understand the sources and applications for market intelligence, and ensure their companies adopt an integrated approach to collect and deliver the information required to develop future strategy. They will learn how Competitive Intelligence can support growth in times of adversity and uncertainty.
Data is your biggest strength to fight future uncertainty. And yet we don’t use it as our strength to make better data driven decisions out of it.
Join and get a unique step-by-step masterplan on how to plan your future strategic steps.
Date: 25 March 2022, from 9:00 to 12:30
To help you think through your next steps, as well as your future strategy.
To develop a masterplan on how to deal with the current and foreseen future adversity.
Interactive online webinar and discussion.
The content will be tailored to the structure of participants coming from different industries.
Managing Partner @ UBERBRANDS | Competitive Intelligence Fellow @ Council of CI Fellows | Chairman @ SCIP Portugal
Luis Madureira leads the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards, and business leaders navigate their competitive environment by informing their decision making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes, and business models.
Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting – Ogilvy, ÜBERBRANDS – and in FMCG – Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally.
A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters and Post Graduations (education institutions, courses, and evaluations on the Organizations tab below) and also for LJUBLJANA MBA program at the School of Economics and Business, University of Ljubljana. Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation.
Graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is currently a Ph.D. Candidate at NOVA IMS Information Management School specializing in Information and Decision Systems.
References: HEINEKEN, PepsiCo, Coca-Cola, Red Bull, Diageo, etc.
Price for online webinar is 160 € (VAT excluded).
Discounts do not add up and can not be combined.
For companies that are members of SRIPT, participation in the program is free of charge (until the places are filled). When you apply insert the code SRIPT in the notes.